Page 52-53 - 2013 FAI Annual Report
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FAI
Annual Report–2013
FAI
Annual Report–2013
50
51
General Information
Commercial
Activities
2013 was the year when the sponsorship with presti-
gious Swiss watch brand Breitling was fully activated
at FAI events through FAME and further developed with
the creation of the FAI-Breitling Awards.
Furthermore, the resumption of the Red Bull Air Race
WorldChampionship led to the signature of an agreement
confirming FAI’s official international recognition of the
race as well as detailing the FAI’s support in the form
of safety supervision.
FAME
Founded in 2012 to assist the aeronautics community in
the development and promotion of air sports, the FAI Air
Sports Marketing and Events SA (FAME) developed its
activities in 2013.
Objectives
−− Provide marketing and commercial support to
the aeronautics community
−− Secure partnerships for the aeronautics community
and generate revenues
−− Centralise the expertise and know-how for event
management and marketing
Activities
In 2013, FAME dealt with:
−− Breitling’s sponsorship activation
at 10 category 1 events
−− Presentation of FAME concept and activities
to various Air Sport Commissions
−− Signature of MoUs with the Aeromodelling,
Gliding and Hang Gliding and
Paragliding Commissions
−− Launch of FAME brand development,
including the creation of FAME’s website
−− Launch of market research into sponsorship
and city opportunities
Breitling
FAI-Breitling Awards
Two awards bearing the name of Breitling, the Global
Sponsor of the FAI since 2012, were created: The Breitling
Milestone Trophy and the Breitling Youngster Award.
Both awards were presented for the first time at the
Awards Ceremony of the FAI General Conference, where
the winners were invited and hosted by Breitling.
The
BreitlingMilestone Trophy
is reserved for an individual
or a group of individuals having achieved a significant
milestone, technological step or invention in aeronautics
or astronautics (first flight, new technology, etc.) during
the previous year and that might contribute to future
developments, especially in the practice of air sports.
The
Breitling Youngster Award
is reserved for a youngster
who, during the previous 12 months and before the date
of his 26th birthday:
−− Achieved an outstanding sporting performance.
This means a performance which is considered
by the nominating authority as beyond the normal
level of performance compared to what can usually
be done, or
−− Excelled in a certain area of his sport and
is considered as a reference, or
−− Significantly contributed to the development
and promotion of aeronautics or astronautics
Competitions
2013 was the first full year where Breitling was present
at FAI competitions, of which 10 benefited from Breitling
support and branding. The event organisers received
appropriate merchandising material to bring excellent
exposure and additional branding for Breitling and the FAI.
