2016 FAI Annual Report

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FAI ANNUAL REPORT–2016 FAI ANNUAL REPORT–2016 38 39
General Information
Media
The stories around air sports are often difficult to tell –
so much of what we do happens ‘up there’, out of reach
of cameras and audience. However, new technology
has finally caught up with our sports, allowing us to
broadcast and share the true nature of our sports to a
mass audience.
Action-sport cameras on a glider’s wingtip, point-of-view
video from the pilot in an aerobatics cockpit, online live
tracking during paragliding competitions, live interviews
streamed directly over social media as soon as the pilot
or parachutist has touched down. These tools and more
are helping us to reach more people than ever.
From traditional broadcast media to the phone in your
hand, multi-platform digital media is helping to bring the
excitement and joy of air sports alive and reachingmillions
around the globe.
OLYMPIC CHANNEL
In2016, theFAI andtheOlympicChannel signedanagreement
to collaborate on content for the Olympic Channel. The
Olympic Channel is a global platform where fans can
experience the power of sport and the excitement of the
Olympic Games all year round.
The FAI joins 39 other International Federations and IOC
Recognised Sports Federations that have announced
similar agreements with the Olympic Channel in 2016.
Welcoming theagreement,MarkParkman, GeneralManager
of the Olympic Channel, said: “Aswe look ahead to 2017, we
are excited to work with air sports to promote their sports
and to help grow their audiences worldwide.”
FAI President Frits Brink welcomed the new partnership.
“Air sports will be a high impact and highly visual addition
to the content on theOlympic Channel. Fromwingsuit flying
to drone racing, there has never been more interest in air
sports than today.
“We know that there is a strong audience for air sports
internationally, across social media and digital channels,
and we welcome the opportunity to share our passions
within the Olympic Channel.”