FAI to boost air sports promotion and events with new marketing and events company

plane wagThe FAI has announced today the creation of FAI Air Sports Marketing and Events SA (FAME), a shareholder company based in Switzerland, with the aim of promoting air sports and creating economic value for FAI and its events by actively exploring the sports market and developing new and more attractive events.

With this new company the FAI will be able to respond more quickly and efficiently to requests for new or special competitions from host cities and FAI Air Sports Commissions. FAME will provide the services and assistance they need to develop new events. The Commissions will also have the opportunity, if they wish, to create subsidiary companies to develop new projects.

The creation of FAME is part of a long-term strategy of growth. It will bring benefit to all our sports and give us the tools to fulfil our new partnership agreement with Breitling. Our immediate next step is to consider adding a sports marketing professional to the FAME team,” said FAI Secretary General Jean-Marc Badan.

The FAI Executive Board decided that the FAME Board of Directors should consist of the following members: Bob Henderson (Member of the FAI Executive Board), Chairman; Jean-Marc Badan (FAI Secretary General) and Bob Clipsham (Member of the FAI Executive Board) with Rob Hughes (FAI Senior Sport Manager) appointed as the Secretary.